Jewelry box for ECH jewerly. We use the brand’s identy as a reference to define the jeweler.
This brand builds its collection foucusing on the body, ergonomics and industrialization.
With this in mind, we considered that an operating table would be the perfect setting to house these jewels, among surgical tools and parts of the human body…
A face, some fingers, an inverted pyramid and some arches connect with the brand’s concept. We thought that the mixture of human topography, pure geometries and their relationship between the concave and the convex would be enough to hold the pieces.
Since some insects decorate the jewels of the brand and a showcase protects them, perhaps we should refer to this object as the brand’s terrarium rather than its jewelry box.
Developer: ECH jewerly
Photography: José Hevia